Lowrance News

Brunswick Corporation announced the formation of Navico Group, which will replace its current Advanced Systems Group (ASG). Navico Group will continue to be led by Brett Dibkey and represents a complete organizational integration between the legacy ASG business with two key acquisitions that were completed in late 2021 – Navico and RELiON Battery LLC.The newly formed Navico Group will be comprised of numerous brands that serve the marine, RV, specialty vehicle, and industrial markets.

Brunswick Corporation entered into a definitive agreement to acquire Navico for $1.05 billion, bringing to Brunswick's Advanced Systems Group (ASG) well-known marine electronics brands such as Lowrance, Simrad, B&G and C-MAP."The acquisition of Navico and its award-winning brands will immediately accelerate Brunswick’s ACES (Autonomy, Connectivity, Electrification and Shared-Access) strategy, and support our vision to deliver distinctive new products and technology-enabled experiences,” said Dave Foulkes, Brunswick Corporation CEO.

Navico, parent company to the Lowrance, Simrad Yachting, B&G and C-MAP brands, said it has hired Tara Norton as its first-ever Chief Sustainability Officer, as the company has made sustainability one of its core strategic pillars globally across its brands, products, operations and production. Norton joins the marine electronics company from French multinational Engie Impact, where she worked with its corporate and government clients to accelerate their energy transition to cleaner energies.“We are dedicated to being an environmentally-responsible company…

VIKING Life-Saving Equipment has delivered the first vessel in a series of three new ambulance boats for the Hellenic Coastguard.For many years, the Coastguard and the Hellenic National Center for Emergency Care (EKAB) have worked together to support patient transfer requirements from the Greek islands to larger hospitals. Today, a call for transport services is almost a daily occurrence.The new closed-cabin boat will be station in Naxos as the first in a series of special craft equipped with medical equipment.

Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced on Thursday that its board of directors has appointed Knut Frostad as President and Chief Executive Officer.“Knut Frostad has been on Navico’s board for 14 years and brings solid experience in the industry and understanding of our business as former CEO of the Volvo Ocean Race, as well as director and advisor to several international companies,” said Hugo Maurstad, chairman of the board of NavicoFrostad’s day-to-day leadership of Navico will begin immediately…

Barrus Marine Equipment in the UK, the Marine Leisure Division of EP Barrus, has expanded its product portfolio with the addition of Navico's Simrad and Lowrance brands.The UK-based engine importer and distributor entered the marine chandlery market last year, when it took on the Besto Lifesavers range of marine safety and life-saving equipment.Since then it has secured distribution of 20 new brands, which complement the existing range of parts and accessories distributed by Barrus.Amongst these new brands are Simrad and Lowrance, market leading marine electronics brands for the recreational and commercial marine markets."The Simrad range of marine electronics are for powerboats, sports boats and day boats.

Navico, parent company to the Lowrance, Simrad, B&G and C-MAP brands, announced today the passing of Darrell J. Lowrance, founder of its Lowrance brand.Darrell served as President and CEO of Lowrance Electronics from 1964 to 2006, and was responsible for many breakthroughs in marine electronics. In addition to the first recreational sonar product for anglers – the Fish-Lo-K-Tor (also known as the “Little Green Box”) – he led the development of the first graph recorder, the first integrated sonar/GPS unit, and many others.

Navico, parent company to marine electronics brands Lowrance, Simrad, B&G and C-MAP, announced today that Jamie Elgie has been appointed to the position of senior vice president and chief operating office of the Americas.In his new role, Elgie will be responsible for all sales, marketing and operations activities for the Lowrance, Simrad, B&G and C-MAP brands throughout North, Central and South America.Elgie came to Navico from Wilson Electronics, a manufacturer and marketer of cellular infrastructure equipment based in Utah, where he served as chief marketing officer.

Navico – manufacturer of marine electronics and C-MAP – supplier of digital navigation products to the recreational and commercial marine market – announced that they have merged. Effective immediately, C-MAP will become another powerful brand in the Navico portfolio -- alongside Lowrance, Simrad and B&G.The merger will accelerate the companies’ shared ambition to create the world’s biggest digital marine ecosystem and deliver the best experiences for customers around the world.

Marine electronics manufacturer Navico has appointed Steve Rae to the position of Country Manager for Canada.Based in Vancouver Island, B.C., Rae will be responsible for sales, service and support for the company’s three marine electronics brands, Lowrance, Simrad and B&G. In addition, he will oversee a new Edmonton-based Navico service center that will open on May 30.Rae has been involved with Navico brands since 1988, managing Canadian sales and service for Lowrance. In 2008…

Lake Assault Boats said it has delivered a 28-foot rescue vessel to the Hennepin County Sheriff’s Water Patrol Unit located in Minneapolis, Minn. Purchased from the General Services Administration (GSA) Schedule, the vessel will assist in rescue and recovery operations along the Mississippi River. The vessel is powered by a pair of Mercury Verado 300 hp engines with digital throttle, shift and power steering, as well as the Mercury Joystick Piloting and Skyhook Digital Anchoring systems.

Marine electronics manufacturer Navico, parent company to the Lowrance, Simrad and B&G brands, announced it has finalized an agreement to acquire marine monitoring and control systems provider Naviop. Providing the integration framework to capture data from all boating systems, Naviop creates a digital ecosystem on boats outfitted with Simrad, Lowrance and B&G marine electronics, with the multifunction display serving as the hub for complete system control and information. “For years, auto manufacturers have provided consumers with a complete integration solution at their fingertips, and we, as a marine industry have fallen behind the curve to provide the same level of convenience and control,” said Leif Ottosson, Navico CEO.

Lowrance announced today the release of a high-performance addition to the HDS series of fishfinders/chartplotters – Lowrance HDS Carbon. The new Lowrance HDS Carbon adds a high-performance dual core processor, multi-touch SolarMAX HD screen, dual channel CHIRP and Network Dual Sounder to the proven features that have made HDS multifunction displays the choice of anglers at all levels. The HDS Carbon series includes 12-, 9- and 7-inch models. Anglers in the market for a want-it-all integrated system need a processor that can smoothly drive the high-tech capabilities of HDS Carbon like StructureScan 3D with SideScan and DownScan Imaging, dual channel CHIRP sonar, StructureMap, Broadband Radar and SiriusXM Weather Chart Overlay.

Global cartography leader C-MAP is set to introduce a new series of map products for boaters. The new U.S. mapping products — C-MAP Insight Pro and C-MAP Lake Insight HD — combine the trusted chart detail, unique content and popular graphical presentation of C-MAP cartography with exclusive chart data from GoFree Lake Insight charts. Boaters and anglers using these charts will also benefit from millions of acres of customized data from the Insight Genesis Social Map, providing the most up-to-date views of underwater contours and lake bed features gathered and shared by actual boaters on the water. C-MAP Insight Pro gives both coastal and freshwater anglers powerful features designed to enhance their time on the water.

nv charts has announced the release of their newly updated chart sets for Florida, the Bahamas and the Caribbean for 2016/17 in paper and digital format. In addition to being updated, the new NV.Atlas format brings a modern, handy design to the charts that’s practical and easy to use. The chart set includes a download of digital charts, including free navigation software, plus the free nv charts Mobile App for iOS and Android mobile devices. The App includes free digital updates for this chart set for 2016/17.

Navico – a provider of marine electronics and parent company to the Lowrance, Simrad, B&G and GoFree brands – announced that Goldman Sachs Merchant Banking Division and Altor Fund IV have partnered and signed an agreement to acquire Navico from the Altor 2003 Fund. Navico is an innovative force within the recreational and commercial marine electronics market and has a rich history of investment in research and development. In the last two years, the company developed such technologies as the HALOTM Pulse Compression Radar technology…

Lowrance, a world-leading brand in fishing electronics since 1957, announced today the release of a new, premium Elite Ti standalone series of fishfinder/chartplotters. The Lowrance Elite-5 and Elite-7 Ti touchscreen fishfinder/chartplotters offer anglers high-performance at an incredible value. With an easy-to-use touchscreen interface, Bluetooth and wireless connectivity, proven Lowrance navigation technology and high-performance sonar – including CHIRP sonar, StructureScan HD and DownScan Imaging – the Elite Ti Series is a robust, feature-rich, yet compact solution – all at an affordable price. The Lowrance Elite Ti is designed for anglers who want a complete view of the area beneath their boat.

Lowrance announced today the evolution of convenience and superior performance in fishfinding technologies – the new Lowrance TotalScan all-in-one transducer – combining proven CHIRP sonar capabilities with exclusive high-resolution StructureScan HD and DownScan Imaging technology. With all three sonar technologies in one transducer, anglers receive the benefits of greater fish-target separation and less interference for a more clutter-free display with CHIRP Sonar, plus photo-like images of fish-holding structure on both sides of your boat with StructureScan HD – along with the same photo-like images directly beneath your boat with DownScan Imaging.

Navico, the world’s largest manufacturer of marine electronics and parent company to the Lowrance, Simrad, B&G and GoFree brands — has been named Cabela’s® 2014 Vendor of the Year for the General Outdoors Division. For the second year in a row, Navico was selected from more than 4,000 vendors in this category – including marine and fishing product manufacturers – for a variety of specific measures including directly influencing sales, customer-service goals and other contributing factors. For the first time in the history of this prestigious award, Cabela’s has selected a partner in consecutive years and recognized Navico for its collaboration, communication and dedication to the organization.

Navionics, the leader in content and location-based services for the recreational boating and outdoor markets, announced today the latest details of its award-winning SonarChart Live. Now offering compatibility with Raymarine Dragonfly PRO and Wi-Fish systems, boaters can connect GPS chartplotters, sounders and fishfinders with their mobile devices using Wi-Fi to view an HD bathymetry map in real time while navigating. Raymarine Dragonfly PRO and Wi-Fish users can also take advantage of the unique split-screen view within the Navionics Boating app, enabling them to display both charts and DownVision sonar in the palm of their hands. SonarChart Live is also now available for use with any sounder or plotter connected to a compatible Wi-Fi router, such as Digital Yacht’s Sonar Server.

Lowrance, a world-leading brand in fishing electronics since 1957, announced today the release of a game-changing,sonar-imaging system – Lowrance StructureScan 3D. Lowrance StructureScan 3D allows anglers to easily see fish, underwater structure and bottom contours in a stunning three-dimensional display on their HDS Gen3fishfinder/chartplotter. StructureScan 3D imaging quickly scans underwater terrain and fish-holding structure to createhigh-resolution, 180-degree super-wide, three-dimensional views – in depths to 300 feet and as far as 600 feet port and starboard. Yielding captivating images withunprecedenteddetail, StructureScan 3D…

Theyr Ltd, a premium weather-forecasting provider, specializing in the maritime and wind energy sectors, announced today the launch of its Digital Precision Weather and Ocean Forecasting app for the professional mariner, GRIBview mobile. The revolutionary App delivers a level of weather and ocean forecasting accuracy previously unseen in the mobile market. GRIBview mobile provides free and unlimited GRIB downloads for GFS (Global Forecasting System) data at 1-degree resolution, as well as unlimited High-resolution data down to 1km resolution for exceptional accuracy. In addition, subscriptions to high-resolution premium weather data packages include wind speed, barometric pressure, precipitation, air temperature, sea surface temperature, significant wave height, period and direction.

Lowrance, a world-leading brand in fishing electronics since 1957, announced today its renewed OEM partnership with Phoenix Bass Boats. Under the terms of the renewed three-year agreement, Lowrance is the standard electronic equipment on all Phoenix high-performance bass boats. Featuring Lowrance HDS Gen3 displays and optional Lowrance boating and fishing marine-electronics gear, Phoenix boats are the ideal fish-finding machines. Cutting-edge Lowrance options for Phoenix customers include StructureScan 3D – this revolutionary imagingtechnology quickly scans underwater terrain and fish-holding structure to createhigh-resolution, 180-degree super-wide, three-dimensional views – in depths to 300 feet and as far as 600 feet, port and starboard.