Princess Cruises Choose 3G with MCP

Maritime Activity Reports, Inc.

September 9, 2013

Maritime Communications Partner (MCP) was chosen by Princess Cruises to outfit the Sun Princess with on-board 3G wireless communication services.

MCP, a global onboard communications partner, announced that the Princess Cruises ship - Sun Princess - is the second cruise ship in the world to offer their passengers 3G mobile communication services at sea.

The California based cruise operator launched 3G on their vessel the Sun Princess at the end of May this year.  This new service has provided the ships passengers and crew with MCP’s latest mobile communication technology to access data services and improve the user-experience on board.

The Sun Princess  is now the second cruise vessel in the world to provide this technology at sea (AIDAStella with Princess’ sister brand AIDA Cruises having launched the service a few weeks earlier).

The Sun Princess was one of the world’s largest cruise ships when built in 1995, now carrying 2022 passengers and 900 crew, has just finished her first Japan-based cruise program followed by a dramatic $30 million revitalizing dry-dock in Singapore before continuing on to other Asian and Australia itineraries for the duration of 2013.

“The most important thing for us is to meet the needs of our customer’s passengers and ensure that their cruise experience is fulfilling and satisfying at all levels – especially when it comes to keeping in touch with friends and family onshore and accessing the mobile internet in their usual way” says Fred Sorensen, Managing Director of MCP Inc. “MCP delivers innovative passenger-focused communication solutions and is actively developing new digital experience services to enrich the guest experience and increase satisfaction levels."

“For MCP it is important to deliver solutions that take advantage of the latest, smartest technologies in order to move forward into the future and Princess Cruises shares the same mind-set”, said Eivind Madsen, CEO, MCP.

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